In recent years, the milk tea ice cream brand has been one of the hottest entrepreneurial tracks. The reason why it is so hot is that the milk tea ice cream brand business cooperation has its own advantages, simple operation, easy to use, low entry threshold, and relatively short payback period. These advantages are very suitable for entrepreneurs who are new to the catering industry.

　　Of course, if the track is good, more people will join, and the industry will become more and more "rolling". From the initial "rolling" products and "rolling" services to the current "rolling" joint names and "rolling" marketing, it can be said that if you don't "roll", you can't survive. If you want to stand out and gain a foothold among a group of milk tea ice cream brands, you must have your own uniqueness, understand the psychology of consumers, and carry out various marketing activities according to the audience groups. At the same time, you can also use the brand's own influence to achieve your profit goals. So how to do marketing activities when opening a milk tea ice cream shop? Let's talk about some views today.

　　Why do milk tea ice cream shops have to do marketing activities? The main purpose is to attract consumers' attention, gain consumers' love to the greatest extent, increase consumers' stickiness to their own stores, promote secondary consumption and expand market share. The fastest way to acquire customers is to do marketing activities. For the initial opening, there are three main marketing activities to achieve rapid customer acquisition:

　　1. Discount promotion

　　"Buy one get one free" or "First consumption discount" and other similar discount promotion activities are one of the most effective marketing activities. It can be said that they are universal in the world. As long as the activities are launched and the discount is strong enough, there is no need to worry about no effect. In general, launching such discount promotion activities can achieve immediate results and quickly attract traffic.

　　As the saying goes, everything has two sides. Although discount promotion activities are effective, too much is as bad as too little. As a merchant, you also need to consider the cost issue. Marketing activities can only be used as a means to quickly increase the volume, not as a daily activity. Of course, if promotions are frequently carried out, consumers will become immune to discount activities, and gradually lose the effectiveness of marketing activities, resulting in the final performance digestion.

　　2. Social Media

　　Nowadays, it is the world of self-media platforms. Offline marketing activities need to be done, and online marketing activities are also indispensable channels. Now tiktok, insgram, facebook, youtube, etc. are all very good online promotion channels. You can use the traffic of these platforms to attract consumers to shop in stores, and you can also do some online flash sales to attract consumers' desire to buy.

　　3. Theme Activities

　　The so-called theme activities refer to attracting customers to shop by sending peripherals and coupons with the help of a specific festival or a specific joint name. As far as theme activities are concerned, it will be more difficult for a single store to implement them, and the influence is limited. It is also difficult to improve performance in a short period of time, which highlights the advantages of milk tea ice cream chain brands. Generally, well-known milk tea ice cream brands will regularly carry out some joint activities with well-known IPs, and will set up theme exhibition areas in offline stores for consumers to take photos and check in. With the help of the traffic of these well-known IPs, it will be converted into the traffic of its own brand, thereby promoting the rapid improvement of the performance of commercial cooperation brand stores.

　　The above is a detailed explanation of the article "How to do marketing activities for the opening of a milk tea ice cream shop". Through the above analysis, it can be seen that if you want to do a good job in the milk tea ice cream business, it is far from enough to rely solely on promotional activities. Whether it is the operation of social media or the development of theme activities, these require a lot of manpower, material resources and teamwork ability. Therefore, it is very necessary to choose a reliable milk tea ice cream business opportunity cooperation brand, and you can use the power of the platform to increase the turnover of your own store.

　　For catering entrepreneurs, promotional activities are undoubtedly the icing on the cake. The real choice of a brand that suits you is a recommended way. In short, every choice of entrepreneurs is very important. The key is what choice to make at the crossroads of choice. If you figure this out, content entrepreneurship will no longer be difficult. Finally, I wish all bosses can realize their entrepreneurial ideals.